ForKeeps Brand Transformation

About the Project ForKeeps (formerly Promotions Warehouse) was Australia's premier promotional products company generating $2M annually online. With their sights set on SaaS clients and global expansion, their old brand identity was the bottleneck. We transformed them from a transactional vendor into a meaningful brand that creates lasting connections through purposeful merchandise. And gave them a 🔥 name to boot.

The strategic shift: Repositioned them around "This One's For Keeps", transforming their product value into meaningful keepsakes that build community and belonging.

From: "Fast, customizable promotional products and corporate gifts"

To: "Merchandise with meaning. Create belonging through keepsakes that count"

The magic happened in the emotional repositioning. Instead of competing on turnaround times alone, we created a movement for companies who understand that great merch builds community.