Illudent Brand Identity

A pioneering biotech company approached us to create a full branding package that would reflect their groundbreaking medical technology. The company specializes in a novel approach to targeting and eliminating cancer cells while leaving healthy cells untouched. They needed a complete brand identity, including a name, logo design, brand guidelines, and presentation materials that would convey their unique value proposition and scientific innovation.

Brand Naming: Developed a unique and memorable name that reflects the company’s innovative approach.

Logo Design: Created a visual identity that represents the medical breakthrough of targeting cancer cells while preserving healthy ones.

Brand Guidelines: Defined the brand’s visual and verbal style, including color palette, typography, and usage guidelines.

Presentation Design: Designed a professional, cohesive presentation template to showcase the brand and its core technology to stakeholders.

This project showcased the power of a holistic branding approach. By handling every aspect from naming to presentation design, we created a unified brand experience that effectively communicates the company’s groundbreaking innovation. The logo, in particular, stands out as a visual representation of the company’s mission to target and eliminate cancer cells with precision and care.