Ecotrix | Solar Company Rebranding
Shahbaaz Khan
A U.S.-based solar energy company approached me for a complete rebrand. They had an outdated logo and visual identity that no longer resonated with their evolving mission and target market. The goal was to create a modern, fresh brand identity that conveyed innovation, sustainability, and reliability, aligning with the company’s commitment to clean energy solutions.
Brand Audit: Analyzed the existing brand assets and identified areas for improvement.
Logo Redesign: Created a modern, versatile logo that symbolizes solar energy and sustainability.
Visual Identity Development: Established a new color palette, typography, and iconography that align with the brand’s vision.
Brand Guidelines: Developed a comprehensive brand guideline document for consistent application across all touchpoints.
Marketing Collateral: Designed new business cards, letterheads, and promotional materials to showcase the updated brand.
"We’re thrilled with the new brand identity. It’s modern, fresh, and perfectly captures our vision for the future of clean energy. The rebranding has given us a new edge in the market, and the feedback from our clients has been overwhelmingly positive."
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Posted Oct 30, 2024
Modernized the brand identity of a U.S.-based solar energy company with a sleek logo redesign and cohesive visual refresh.
