Ecotrix | Solar Company Rebranding

A U.S.-based solar energy company approached me for a complete rebrand. They had an outdated logo and visual identity that no longer resonated with their evolving mission and target market. The goal was to create a modern, fresh brand identity that conveyed innovation, sustainability, and reliability, aligning with the company’s commitment to clean energy solutions.

Brand Audit: Analyzed the existing brand assets and identified areas for improvement.

Logo Redesign: Created a modern, versatile logo that symbolizes solar energy and sustainability.

Visual Identity Development: Established a new color palette, typography, and iconography that align with the brand’s vision.

Brand Guidelines: Developed a comprehensive brand guideline document for consistent application across all touchpoints.

Marketing Collateral: Designed new business cards, letterheads, and promotional materials to showcase the updated brand.