N-gram - Brand Identity

N-gram is an AI-powered audit and analytics tool designed to help small audit teams work smarter, faster, and with greater accuracy. The goal of the brand identity project was to position N-gram as a trustworthy, innovative, and approachable solution in a traditionally formal and data-heavy industry.

The scope included developing a minimalist, grid-inspired logo system that reflects precision and data structure, paired with a clean and modern color palette to convey intelligence and professionalism. Typography was carefully selected to balance authority with approachability, ensuring the brand resonates with both technical users and decision-makers.

The visual language was built for scalability, adapting seamlessly from product UI and dashboards to marketing materials, investor decks, and social media. The result is a cohesive, future-proof identity that communicates N-gram’s commitment to making AI-powered auditing more human, accessible, and impactful.

The brand’s precision-meets-approachability design has given N-gram a strong, credible presence, setting the stage for market entry and investor engagement.