ZAO - Brand Identity

I collaborated with Zao, a female fashion brand, on a logo redesign project. The objective was to create a new logo and brand assets that better reflect Zao's commitment to affordable, stylish custom-made and ready-to-wear dresses. Deliverables included a fresh logo, comprehensive brand assets, a social media kit, and a landing page. This project successfully revitalized Zao's brand identity, enhancing its appeal to women aged 18-45 and reinforcing its position as a top choice for stylish, affordable fashion.