Transforming the car buying experience to IPO
Apparicio Junior (AJ)
From an ideia to IPO, design generating online car sales
Joined the company as a founding design team member. After the MVP launch, data showed that users were confused about the new proposition of buying a car entirely online. With a limited number of designers, content and research, we had to identify issues to increase the level of interaction and trust in this new behaviour of shopping for a car online.
See full case study here
Challenges
- Improve the gallery experience
- Content discoverability
- Increase checkout click rate
- Redesign the buying behaviour
- Add ancillary products to the buying journey
- Hiring designers to help with deliverables
- Implement a new design process
- Define deliverables quality
Impact
54%
Increase on checkout entry point, with the new redesigned vehicles detail page
63%
User click-through rate on imperfections gallery, boosting brand trust and sales
93
NPS & 4.7 Trustpilot scored after launching progressive forms in the checkout flow
IPO
Pioneering online car buying experience, sold over 90,000 cars since its launch
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Posted Dec 10, 2024
From a paper and pen idea of selling cars online to IPO. A full design for web experiences, including product page details, listing pages, checkout...
