From an ideia to IPO, design generating online car sales

Joined the company as a founding design team member. After the MVP launch, data showed that users were confused about the new proposition of buying a car entirely online. With a limited number of designers, content and research, we had to identify issues to increase the level of interaction and trust in this new behaviour of shopping for a car online.

- Improve the gallery experience

- Content discoverability

- Increase checkout click rate

- Redesign the buying behaviour

- Add ancillary products to the buying journey

- Hiring designers to help with deliverables

- Implement a new design process

- Define deliverables quality

Increase on checkout entry point, with the new redesigned vehicles detail page

User click-through rate on imperfections gallery, boosting brand trust and sales

NPS & 4.7 Trustpilot scored after launching progressive forms in the checkout flow

Pioneering online car buying experience, sold over 90,000 cars since its launch