Freightradar was redesigned from the ground up to create a more intuitive, credible, and retention-driven experience. The earlier version felt outdated and overloaded with information, making it difficult for users to understand the platform’s core offering.

The dashboard is the starting point for the entire experience.

Rather than making users dig through individual shipments to understand the state of the business, I designed the dashboard to provide an immediate operational snapshot.

The top-level filters allow users to narrow the information by date, country, customer, and carrier, making the dashboard useful for both a high-level overview and more specific operational analysis.

The dashboard follows a simple hierarchy:

Users can first define the context, quickly understand the numbers, identify exceptions, and then move into individual shipments for deeper investigation.

Once a shipment requires attention, users can move from the dashboard into the shipment detail experience.

The Shipping Summary brings the most important information into one place:

The route visualization makes shipment progress immediately understandable, while status indicators communicate whether the truck is On Time, Running Late, or In Transit.

Receiver information gets its own dedicated view so operational teams can quickly access the information needed to coordinate deliveries.

Each receiver card contains:

Name

Location

Email

Phone

Postal code

Drop date

Notes

The Call Receiver action is positioned directly alongside the relevant information.

This follows a simple principle:

Before committing the shipment, users get a dedicated Review Shipment step.

This brings the entered information together across:

The user can either:

or

This creates a final checkpoint and reduces the possibility of errors before the shipment enters the operational system.

Creating a shipment involves a significant amount of information.

To avoid presenting this as one overwhelming form, I broke the workflow into clear stages:

The first stage captures the core shipment information, including customer, carrier, trailer, truck, tracking details, and contact information.

Progressive steps make the process easier to understand while still supporting the complexity required by the logistics workflow.

Before committing the shipment, users get a dedicated Review Shipment step.

This brings the entered information together across:

The user can either:

or

This creates a final checkpoint and reduces the possibility of errors before the shipment enters the operational system.

Freight isn't always a simple pickup-to-delivery journey.

A shipment may contain multiple stops, each with different appointments, contacts, locations, and notes.

The Pickup & Drops screen organizes these into a structured sequence.

Each stop clearly communicates:

Pickup/drop location

Date and time

Receiver

Appointment time

Phone number

Status

Notes

This keeps multi-stop shipments understandable without forcing users to navigate through multiple screens.

If you're looking to improve your product’s conversion rate, increase customer trust, and elevate your brand value, it's time to rethink your design strategy.

Let’s collaborate to identify key areas for improvement in your product's user experience and interface design. Together, we’ll design solutions that align with your business goals and resonate with your target audience. Thanks for taking the time to check out this project. If you feel this direction fits your vision, I’d love to help bring your next idea to life.