A service-based business reached out because their newsletter had gone quiet. Their open rates were dropping, content felt repetitive, and subscribers weren't taking action. They wanted something warm, easy to read, and consistent.

We rebuilt their newsletter strategy using four monthly content pillars and redesigned their layout with clearer sections and stronger CTAs. We then wrote two newsletter versions: one educational and one promotional, giving the brand a balanced approach.

Within the first month, their opens jumped by 34%, clicks increased by 19%, and their subscribers began replying again - something the brand hadn't seen in months. The refreshed design made the content easier to digest and helped the brand feel more "alive" in inboxes.

#Newsletter #EmailMarketing #Klaviyo #Engagement #ServiceBusiness #CaseStudy #DigitalMarketing #ContentStrategy