How I Recovered 12% of Lost Sales with a Clean Abandoned Cart Flow
A boutique e-commerce brand selling wellness products came to us struggling with abandoned carts and low recovery revenue. They had traffic but no follow-up system, meaning most customers left without completing their purchase.
We built a simple, high-trust 3-step Abandoned Cart Flow, using warm, conversational copy and clean e-commerce visuals. The first email reminded customers what they left behind, the second added social proof, and the final email created gentle urgency without being pushy.
After launching the flow, the brand recovered 12% of previously lost sales, boosted open rates (58% → 63%), and saw more repeat visitors. Most importantly, their customers commented on how "friendly" and "helpful" the flow felt. No pressure, just clarity.