Tags: Kajabi Funnel Design · Event-Based Offer Structuring · Coaching Website UX · Conversion Strategy · Program Packaging Best suited for: Coaches, spiritual leaders, or event-based businesses selling workshops, retreats, and programs Note: This project was delivered under NDA. Specific brand details can be shared in a private walkthrough.

This project focused on building a platform for a tantra and spiritual coaching brand offering a mix of events, workshops, and ongoing programs.

The challenge here was complexity — multiple entry points, different types of offerings, and users at different stages of awareness.

Without structure, it felt overwhelming.

Events, programs, and experiences presented without hierarchy

No clear distinction between free, entry-level, and premium offers

Users lacked a clear starting point

We approached this by simplifying how the offerings are presented and consumed.

Structured the platform around clear offer categories (events, programs, journeys)

Designed pathways based on user intent and readiness

Built conversion-focused landing sections for key offerings

Ensured continuity between discovery → trust → enrollment

Instead of listing everything equally, the system guides users toward the right entry point.

The result is a platform that feels expansive but not overwhelming — with clear paths into deeper engagement.