Perfectfit is a sustainable, leakproof-period care brand with a mission to create no limits for women to unleash their greatest potential. They need a bold, fun, yet sleek design to resonate within all platforms. As an early startup, they invested in some essential collateral for Instagram content, YouTube videos and ads, and website product listing.
They embodied young women having a sustainable mindset at best. It should focus on utilizing vibrant, contrasting colors and graphic elements as they were bold enough to debunk societal myths, particularly about menstruation. Expresses emotional, symbolic narratives since feminine energy while striving for maturity simultaneously. Lastly, it was always good to highlight organic, fluid forms to visualize blood streams elegantly.
Moodboard for marketing collaterals
Instagram posts
Lively Instagram content is crucial for companies looking to make a strong impact on the platform. An eye-catching feed that showcases a brand's personality and values can help attract and engage followers, leading to increased brand awareness and customer loyalty.
Content in grids
Instagram post close up look
Youtube covers
Ads that capture the viewer's attention and leave a lasting impression are more likely to drive results, such as increased brand awareness and sales. To achieve this, I created content that is visually appealing, relevant, and compelling using short animation combined with effective copies to convey the message uniquely and memorably.
Youtube Channel
Deliverables
These projects were run in a full-time role with dynamic tasks each month. Mostly, design files had been sent through Slack, and uploaded or updated manually by Designer as we gathered many roles in a company.
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Posted Feb 1, 2023
Perfectfit is a sustainable, leakproof apparel brand and need a bold, fun, yet sleek design to resonate with in all platforms.