Hiling | TikTok short-form video

Timeline: 2 months

This project began with a deeply personal spiritual experience in Mecca, where the silence and sacred energy led to profound self-reflection. This introspective journey continued through slow travels, allowing time to process emotions, reconnect with the self, and embrace healing at a natural pace. Inspired by this transformation, the project evolved into a digital safe space for women—a place where emotions, thoughts, and personal growth are shared without judgment.

The visual direction prioritizes raw, unfiltered footages and photos, embracing the beauty of real moments with minimal editing. Natural lighting, handheld shots, and documentary-style storytelling create an honest aesthetic. Soft movements, human interactions, and serene environments (nature, cozy spaces, places of worship) enhance the feeling of peace, reflection, and vulnerability.

Storytelling – Personal journeys of healing, transformation, and faith

UGC Reply with Video – Engaging with the audience through response videos, creating a two-way conversation

Product Highlights – Showcasing travel items that support healing journey and traveling experience

Tips & Guidance – Practical advice on emotional well-being, spiritual growth, and self-reflection

This project goes beyond content creation—it builds a community of women supporting each other through shared experiences. It normalizes emotional vulnerability and encourages self-reflection, offering guidance, comfort, and inspiration for those on their healing journeys.