The bolder mood board on the bottom right was chosen, after a strategy session.
After mood boarding and honing in on the visual direction, ideation in sketching starts.
Some unused concepts that I wanted to see the light of day. Letters 'F' & L' make up the inner circle, surrounding a martini, abstract 'Y'. Feeding into the name of joining together to enjoy and create something new.
The final brandmark looked much more like a pomegranate in keeping with the brand initials making up the mark. Included illustrated pieces of the fruit itself to use for additional visuals.
The full Feed Your Lover look at a glance.
0 likes · 1 view · Nov 3, 2026
Feed Your Lover is a creative media company that wanted a bold and colorful identity, inspired heavily by a pomegranate fruit.
