Bird Coffee Branding Concept

Full brand identity concept for Elect Coffee — a coffee brand built around the idea that what you do with your life matters. Beyond coffee, it’s a calling.

The bird mark does work: a swallow bird in flight with an E hidden in the wing. Playful without being precious, purposeful without being preachy. The palette leans into that tension too — magenta and cream against forest green, bold enough to own a shelf and warm enough to feel like a neighborhood spot.

The full system spans logo, merch, coffee packaging, storefront signage, and brand collateral. Some concepts made the cut. Some didn’t. All of them were worth the work.