B2B SaaS Product Landing Page Design
Rimsha B
A landing page design for a B2B AI-powered pre-screening tool that helps teams streamline hiring by automating candidate screening and shortlisting.
The goal was to clearly communicate how AI in RecruitmentBot supports faster, more consistent hiring decisions while building trust with recruiters, HR teams, and founders evaluating the product 🙌
One of the challenges was that the logo/brand's primary color palette was limited to black and white, so I created a secondary color palette and ensured it worked well with the product UI.
Sticky navigation keeping menu links and CTA to navigate efficiently reducing frustration and browsing time (particularly useful for mobile users)
What I Worked On
Product UX and UI design
Information architecture and content flow
Visual storytelling for AI-driven hiring workflows
Responsive layouts for desktop, tablet, and mobile
CTA design for demo and lead generation
Design Focus
Highlighted hiring efficiency, accuracy, and time savings
Created a clear narrative from problem to solution to action
Designed a scalable layout to support future recruitment features
Meaningful interactions to enhance the user experience
Interested in the Product Case Study?
As a sole product designer on the team, I redesigned this prescreening tool to be modern, intuitive, and scalable for evolving business needs, resulting in
80% Reduction in prescreening time &
85% Client retention after revamp
📎 Read full case study here: B2B HRTech: AI-Powered Pre-Screening Solution
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Posted Feb 8, 2026
Designed a B2B AI-powered pre-screening tool landing page for streamlined hiring, capturing significant leads.
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Timeline
Oct 2, 2024 - Dec 26, 2024
