African Technopreneurs is a South African technology company specializing in retailing and distributing virtual and extended reality devices, including VR headsets, AR equipment, and 360-degree cameras, along with software solutions that can be custom-built for clients, as well as offering spatial computing services.

I designed and built the African Technopreneurs website from end to end, creating a playful yet bold new home for the brand, reiterating its focus on the evolving world of Augmented Reality.

I first designed the website in Figma, focusing on capturing Attention, Inducing Interest, creating user Desire, and finally convincing the user to take actionable interest ( The AIDA Principle).

Then I utilized Webflow for development. Here, using client-first Methodology, I created a clean, scalable system reflecting the brand edge and technical commitment to Virtual Reality Excellence that African Technopreneurs stand for.

I built dynamic, subtle animations bringing the site to life with fluid, engaging motion and minimalism, while focusing on telling the brand story.

Having built the first iteration, this is the current second iteration, and the system dynamics, as it is, would be ever ready for more iterations

Visit the African Technopreneurs website below