Untethered is a book launch website focused on a new way of thinking about mobile design strategy, seeing products and users as relationships and not transactions. It has 8 major attributes to test existing products against.

I designed and built the Untethered website from conception to development, creating a Gothic textured vibe landing page bold for the Author's brand, reiterating its focus on mobile design strategy

I first designed the website in Figma, focusing on capturing Attention, Inducing Interest, creating User Desire, and finally convincing the user to take actionable interest in making changes to their mobile design thinking through the book (The AIDA Principle) while positioning the client as an author to beat.

Then I utilized Webflow for development using Client-first Methodology. I created a clean, efficient, and scalable system reflecting the new thinking process in the book.

I added subtle animations, bringing the site to life.