Branding is a fundamental part of any business, and Beauté Spa & Massage shop is no exception. It is important to understand that the logo and branding for the shop should be designed with ambition and potential in mind. By creating a logo that conveys a deeper meaning, this can help to attract more leads, as well as increase conversions from potential clients.

The development of the branding at Beauté Spa & Massage shop should also involve understanding the target audience and their needs. With this knowledge, it will be easier to create a design that resonates with them on an emotional level and encourages them to take action.

We carefully selected a unique color palette that blended together a sense of identity and the beauty of nature. Then, we worked on adjusting it to create an aesthetically pleasing logo. Additionally, the creation of a brand helps to set certain guidelines, for instance, what colors should not be used and more meticulous inquiries such as what type of audience are they aiming to target. This project encouraged us to contemplate the value of a brand, as well as propel the client's brand beyond expectations.

This project demonstrated the importance of having a strong brand identity in order to attract customers. We established that our brand should communicate with people instead of trying to be too sales-focused. As part of our upcoming projects, we aim to not just offer value to the customer but rather add value to their existing situation. The plan we are implementing starts off like this:

Creating a Brand Identity:

Establishing the Brand Identity:

Projecting the Brand Identity: