We recently undertook a project that stretched our capabilities and tested our boundaries. Despite the challenging nature of this project, we were able to draw on all of our knowledge and experience to complete it successfully. This experience has given us renewed confidence in the potential of this brand to reach even greater heights in the future.

Enano began with hardly anything; no logo, colors, or identity - only a vague concept. For this reason, we put substantial effort into gradually helping the business to become established.

We confronted the challenge of streamlining the logo, incorporating too many colors, and making the brand's mission too explicit. We addressed all of these obstacles that this brand presented us with, including:

Will it appeal to the right audience?

Will it keep it’s original mission?

Does the colors make the brand too obsolete?

Is the brand dynamic?

Is this brand too vague or too specific?

To address this issue, we brainstormed a solution. We asked ourselves how we could bridge the gap between our message and the reception by our audience so they comprehend our perspective.

Truth be told, this clothing brand had an old-fashioned approach to marketing which generated friction. The desired setting was from the 80's, however our technology was not capable of achieving that. Consequently, we proposed a narrative to help drive in the audience and thought that ornaments of vintage social media and sites could effectively enhance the journey into an alternate universe.

The story was understandable and the brand highlighted the astounding cultures of Latin American nations in areas including Puerto Rico & Mexico. Despite this challenge, the brand decided to incorporate English as their primary language for their brand. This was a difficult decision to make, in addition to all the marketing strategies they had in mind.

Consequently, we ascertained the Brand identity of this company. It had a bilingual character that was enthusiastic about life and also wanted to impart its knowledge to other people. The colors signify the continuous discord in the nations this individual was embroiled in throughout the ages. The font symbolizes the advancement of globalization in a new era and so on.

Red, White & Black

Bold, Montserrat

Montserrat

Spanish (Secondary)

English (Primary

As a web design agency with no prior marketing experience in our playbook, we found ourselves in an interesting situation when the brand insisted on our help in their social media marketing efforts. Through extensive meetings and meticulous planning, we crafted a clean, straightforward, and easily digestible structure for this brand to effectively market themselves online. Our primary goal was to establish a content framework capable of generating endless streams of engaging material, provided the marketing team executed it as intended. We aimed to build trust with the algorithms, ensuring that this brand's message reached the right audience consistently. However, internal issues within the company arose, leading to a temporary pause in the project. Despite the interruption, our nine months of marketing efforts yielded invaluable insights. We learned what worked exceptionally well and where we did bad, offering us a richer understanding of how to propel any brand forward. It's in this process of trial and learning that we discover the most powerful strategies for success.

During our journey, we discovered that having multiple brand purposes can often hinder growth. Initially, our content spanned various languages, including Japanese, English, and Spanish, making it challenging to resonate with an audience proficient in all three. To address this, we focused on Spanish, as the brand was inherently Latino. This decision not only helped us clarify the brand's values but also strengthened its identity. Along the way, we encountered challenges such as content analysis, promotion, topic selection, data tracking tools, and capturing user attention. Confronting these challenges provided the foundation for our marketing strategy, and the results were remarkable, with our content reaching an impressive 3.8 million people.

Through strategic adjustments in content, encompassing changes in language, video format, quality, and calls to action (CTAs), we achieved substantial results and further honed our target audience. The brand's aspiration was to reach Latin American countries, and our content was tailored precisely to that goal. One pivotal lesson we've learned, which cannot be emphasized enough, is the necessity of a clear and unwavering brand identity as a guiding beacon for marketing success. In this case, the brand made an unusual transition from a clothing brand to an animation company, a shift that raised eyebrows. Nevertheless, we embraced the challenge, demonstrating that with a well-defined brand identity, a brand can successfully evolve and thrive even in the face of unconventional transformations.

In the realm of content creation, we surpassed our client's expectations by going the extra mile. While our team had limited experience in video editing initially, we embarked on an extensive journey to master Adobe After Effects, dedicating several months to explore its capabilities fully. This effort led to our discovery of innovative video editing techniques, the creation of captivating visual effects, and the skillful layering of props, among other advancements. Over time, our content evolved to become more sophisticated, catering to the discerning eye of our audience. We also made strides in animation, admittedly as beginners, but the outcome was undoubtedly professional in appearance. Now, with our collective expertise in web design and social media marketing, we stand ready to elevate any brand to new heights of success.

If you want to check out the work in progress, click here.

In conclusion, this subject has allowed us to gain a deeper understanding than ever before. We have learnt about the importance of Social Media Management, how symbolism is used to create meaningful fashion pieces and the various techniques that can be used in graphic design to bring both images and videos alive. Video editing, SEO, UI design and many more are things that we can now access with the help of this project. Honestly, I am so passionate about this field that I would be willing to work in it free of charge if there was no economic incentive. That sentiment holds true regardless of the day or time.

I appreciate you taking the time to read this. Your project may help me further understand what lies beyond its scope.

El Paso, TX, U.S.A.