'THE BIG RED BOOT' by MSCHF® — Advertisement

Founded in 2016 by Gabriel Whaley, MSCHF® is an American art collective based in Brooklyn, New York. In February of 2023, MSCHF® has been trending due to its latest innovation, The Big Red Boots. The campaign began with various celebrities and fashion moguls spotted wearing these cartoon-like boots.

The purpose of my ad was to market to teens/adolescents who would be the most inclined to wear cartoon-styled boots as a fashion statement. I personally reached out to MSCHF® recently to show them my creation in hopes of future collaborations.

My inspiration for this design came from a few minutes of scrolling through my TikTok feed. A graphic designer appeared and used a bubbly typeface to present a Nike ad. I was interested in the chewy style of the typeface and thought about brands and corporations that would utilize that style of typography. Some that came to mind included:

TikTok

Huggies

Hersheypark

Due to the current trends surrounding 'THE BIG RED BOOTS', MSCHF® would be my best option.

I started off by searching for images of some of the celebrities who helped market the campaign. I wanted to find an image where the boots were the most prominent part so I chose the image of Instagram model, SAUSAGELORD (@sausagelord via Instagram).

The use of color was simple. I chose the red and yellow found in their primary minimalist logo displayed below:

The typography aspects of this design were definitely the most critical part. I identified many challenges that came my way for this design and how I executed plans to overcome them:

What typefaces to include?

What information should be presented?

How can I determine hierarchy?

Where would the typefaces best fit?

What colors should the typefaces be?

I started off by using the bubbly style that inspired me to create the design in the first place. The red located in the MSCHF® logo is very bold and makes it easy for the text to stand out. I included a black outline and a glossy look to give it the maximum cartoon look.

Next, I inserted the image of SAUSAGELORD. To take up enough white space, and not interfere so much with the "MSCHF SNEAKERS" text, I inverted her. It allowed me to almost center the boot to create a focal point for the composition.

My next challenge was to decide what other typefaces should be included and what information should be presented. I decided to include the name of the boots, the pricing, and a brief description provided directly from the MSCHF® website. I knew the text for "THE BIG RED BOOT" needed to be presented in a way that allows it to be a primary point in the hierarchy. I chose a bold font, similar to the boldness of the boots, and sized each line of text to give it a subtle shape of a boot. With the pricing and description, I used a ticket-style font similar to the one on their website and placed a description at the bottom of the ad. To have a cleaner color hierarchy, I included a gradient for the background as well. Below, is the final design: