Adùn is a Nigerian made all purpose seasoning positioned as a dependable, everyday kitchen staple. The objective was to design a high converting product landing page that clearly communicates value, differentiates from competitors, and drives immediate purchase.

The project focused not only on design aesthetics, but on conversion structure, scalability, and seamless ecommerce integration.

Before building in PageDeck, I mapped the full conversion flow:

Hero with dual CTAs to drive immediate action

Problem awareness to create emotional tension

Benefit breakdown to position Adùn as the solution

Comparison section to remove doubt

Pack selection section to guide purchase

Strong closing CTA

This ensured the page was not just visually appealing, but strategically layered to guide users toward checkout.

Using PageDeck allowed for modular section building and precise layout control without heavy code dependency.

Each block was built as a conversion focused component:

Hero section with primary and secondary CTAs

Comparison table customized with brand colors

Ingredients and nutrition section with structured grid layout

Product pack display with clear selection hierarchy

Sticky CTA behavior for mobile optimization

PageDeck’s flexible layout system made it easy to maintain consistent spacing, typography hierarchy, and brand color integration using Adùn’s warm gold, accent red, creamy white, and rich cocoa palette.

I ensured:

Consistent brand typography across sections

Controlled visual hierarchy using weight and spacing

Clear CTA button styling for maximum contrast

Clean comparison layout aligned with the brand’s premium but accessible positioning

The landing page was directly linked to Shopify to ensure frictionless purchasing.

Each CTA was connected to specific Shopify product variants

Pack selection buttons dynamically linked to sachet and cube SKUs

“Add to Cart” actions triggered Shopify’s cart drawer for seamless checkout

Shopify product variants were structured to match the landing page’s pack options:

Sachet

Cube

Family pack

Bulk pack

This alignment ensured consistency between the marketing message and the ecommerce backend.

Reduced click depth from landing page to cart

Enabled fast add to cart functionality

Ensured mobile responsiveness for high mobile traffic

The final outcome was a cohesive, conversion driven landing page that:

Clearly differentiates Adùn from competitors

Reinforces trust through structured comparison

Aligns branding with functionality

Creates a seamless bridge between storytelling and checkout

By combining PageDeck’s design flexibility with Shopify’s ecommerce infrastructure, the project delivered both visual quality and operational efficiency.