Social Media Management Project Examples
Dakota Conner
1. Social Media Strategy Development
Description: Designed a comprehensive social media strategy to increase brand awareness and engagement for a client.
Apps/Tools Used: HubSpot, Canva, Google Analytics, Hootsuite.
Process:
Conducted audience research using HubSpot and created customer personas.
Analyzed competitors' social media performance and identified content gaps.
Developed a content calendar in Hootsuite to plan posts across platforms.
Monitored performance metrics via Google Analytics to refine the strategy.
2. Content Creation & Design
Description: Produced visually appealing content for Instagram, TikTok, and Facebook to support product launches.
Apps/Tools Used: Canva, CapCut, Adobe Photoshop, TikTok, Instagram.
Process:
Designed carousel posts, reels, and stories in Canva and Photoshop.
Edited video content using CapCut for TikTok and Instagram Reels.
Ensured alignment with brand guidelines by maintaining consistent colors, fonts, and tone.
Posted content on platforms and tracked engagement metrics for optimization.
3. Social Media Scheduling
Description: Scheduled daily posts to maintain an active online presence for a small business.
Apps/Tools Used: Hootsuite, Later, HubSpot, Google Calendar.
Process:
Drafted captions and created a visual schedule in Later.
Scheduled posts for optimal engagement times using Hootsuite’s analytics insights.
Monitored scheduled posts and updated the calendar to reflect campaign changes.
Responded to user comments and questions to maintain community engagement.
4. Paid Ad Campaign Management
Description: Managed a Facebook and Instagram ad campaign to increase product sales.
Apps/Tools Used: Facebook Ads Manager, Google Analytics, Canva, HubSpot.
Process:
Created ad visuals and copy in Canva, focusing on a clear call-to-action (CTA).
Set up the campaign in Facebook Ads Manager, targeting specific demographics.
Monitored campaign performance daily and adjusted budgets and targeting for optimization.
Generated a performance report via Google Analytics to showcase ROI.
5. Analytics & Reporting
Description: Provided weekly performance reports to measure the success of social media campaigns.
Apps/Tools Used: Google Analytics, HubSpot, Tableau, Hootsuite.
Process:
Collected data on engagement rates, impressions, and follower growth from Hootsuite and Google Analytics.
Created visual dashboards in Tableau to highlight key performance indicators (KPIs).
Interpreted data trends and provided actionable recommendations to improve content strategies.
Delivered reports to clients weekly for transparency and strategic planning.
6. Community Engagement
Description: Engaged with followers to build relationships and increase brand loyalty.
Apps/Tools Used: Instagram, TikTok, Facebook, Slack.
Process:
Responded to comments, direct messages, and mentions on Instagram, TikTok, and Facebook within 24 hours.
Initiated conversations with followers by asking questions and sharing behind-the-scenes content.
Addressed customer concerns and escalated issues to the client’s support team via Slack.
Organized virtual events and live Q&A sessions to boost audience interaction.
7. Hashtag Research
Description: Conducted hashtag research to improve post visibility and reach on Instagram.
Apps/Tools Used: Hashtagify, Later, Instagram Analytics.
Process:
Analyzed trending hashtags using Hashtagify and Instagram Analytics.
Compiled a list of high-performing hashtags tailored to the client’s niche.
Tested combinations of hashtags in posts and monitored their performance via Later.
Adjusted strategies based on engagement metrics to maximize post reach.
8. Crisis Management
Description: Responded to a negative social media incident to maintain the client’s reputation.
Apps/Tools Used: Twitter, Facebook, Slack, Google Workspace.
Process:
Monitored the incident’s spread and audience sentiment via social media platforms.
Coordinated with the client’s team through Slack to craft an official response.
Posted an apology/statement addressing the issue and updated followers on resolution progress.
Followed up with affected customers to rebuild trust and loyalty.
9. Trend Spotting & Implementation
Description: Integrated trending challenges and memes into the client’s social media strategy to boost relevance.
Apps/Tools Used: TikTok, Instagram, HubSpot.
Process:
Monitored trending TikTok challenges and Instagram trends daily.
Created relevant, brand-specific content using CapCut and TikTok editing tools.
Leveraged HubSpot to track engagement and audience sentiment on trend-based posts.
Measured the success of trends and incorporated learnings into future strategies.
10. SEO Optimization for Social Media
Description: Optimized captions, profiles, and content for searchability to increase organic reach.
Apps/Tools Used: HubSpot, SEMrush, Canva, Instagram.
Process:
Researched high-ranking keywords using SEMrush and incorporated them into social media captions.
Updated profile bios with SEO-friendly descriptions and CTAs.
Created keyword-rich alt text for images and posts using HubSpot tools.
Analyzed improvements in discoverability using Instagram’s analytics dashboard.
11. Contest & Giveaway Management
Description: Organized and managed a giveaway to increase follower count and engagement.
Apps/Tools Used: Instagram, Canva, Google Forms, Hootsuite.
Process:
Designed promotional visuals in Canva and wrote engaging contest rules.
Used Google Forms to collect participant entries and ensure fairness.
Promoted the contest using Instagram posts and stories, scheduled through Hootsuite.
Announced winners publicly and followed up to confirm prize distribution.
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Posted Jan 8, 2025
I create and manage social media strategies, content, and paid campaigns to boost engagement, grow followings, and drive sales for various brands.
