57hours Front-End Redesign Project

57hours is an outdoor adventures booking platform. As a member of the early design team in 2017, I helped create the product from scratch. Five years later and 4x larger, the company recognised the need for a front-end redesign to address accumulated inconsistencies, reduce maintenance costs, and ensure scalability. I was hired for a redesign project. 

Aligned with the company's main goal of increasing the time people spend outdoors, we leveraged data analytics and existing user research to increase performance of the key pages and develop a design system that will support the company’s future growth.

To reinforce brand values and offerings, we designed the homepage that felt more like an inspirational travel magazine than a standard eCommerce site. We leaned into video content, attractive visuals and interactions to leave a stronger impression on the users.

The mobile-optimized search functionality highlights the popular queries and minimizes the clicks needed to reach a goal, quickly guiding users to pages where they can refine results without dead ends.

The adventure details page layout was optimized to use the screen space efficiently and improve the visibility of important information that often leads to support inquiries. The page’s responsiveness was enhanced to improve the low conversion rates on mobile experience.

Finally, a design system was established that enables 57hours to create and deploy a consistent digital experience for users across their product. This new system has also allowed them to consolidate different page types and develop aggregator pages more quickly. Accompanying this system is comprehensive documentation to facilitate its seamless integration by their in-house team.

I’m Mateo, a product designer with nearly 10 years of experience crafting digital products for companies across Europe and the US. I specialize in helping early-stage and growing businesses build strong foundations through thoughtful design—hands-on from strategy to execution.