Discovery & Strategy: We began by understanding Portent Media's mission of redefining global media with creativity and technology. Through an in-depth consultation, we outlined the brand values of innovation, diversity, and impact, establishing the brand's positioning and voice.

Concept Development: Developed an impactful visual identity, exploring color schemes, logo variations, and typography choices that would reflect the brand’s bold and futuristic approach. Concepts were designed to convey Portent Media’s commitment to pushing creative boundaries.

Logo Design & Application: Created a distinctive, modern logo that combines the brand's name with an abstract symbol, reinforcing its identity in the media space. Variants of the logo were designed to ensure flexibility across different media and backgrounds.

Color & Typography: Selected a dynamic color palette and sleek typography that enhances the brand’s visual appeal and digital presence. These elements are crafted to maintain consistency and professionalism across platforms.

Brand Guidelines: Compiled a detailed brand guideline document, covering logo usage, color applications, and typography standards to ensure cohesive representation of Portent Media across all visual communications.

Final Presentation: Presented the complete visual identity, including brand assets and guidelines, to the Portent Media team, ensuring they had all the tools needed for a seamless rollout.