Deal Quest Podcast Page - Corey Kupfer
Khaleed Ameen
Graphic Designer
Brand Strategist
Web Designer
Figma
Kajabi
Webflow
Corey Kupfer is a business consultant, attorney, speaker, and author focused on helping entrepreneurs and business owners achieve growth through authentic dealmaking. The website serves as a central hub for his services, speaking engagements, podcast, and books. The goal of this project was to create a professional, engaging, and high-performing website to establish credibility, promote services, and provide valuable resources.
Deliverables
Website Redesign: Modern, mobile-responsive website that effectively showcases Corey Kupfer’s services, resources, and credentials.
Content Strategy & SEO: Optimized website content for search engines, including keyword research and meta descriptions.
Podcast Integration: A dedicated section to host and organize podcast episodes, making it easy for visitors to explore and listen.
Client Testimonials: Displayed prominently to build trust with potential clients.
Resource Center: Structured access to blog articles, podcasts, and guides.
Media Features: Coordinated with Corey Kupfer’s team to develop and pitch compelling story angles that led to features in Forbes, Business Insider, and The Wall Street Journal. These placements boosted Corey’s credibility and increased website traffic.
Brand Consistency: Visual alignment with Corey Kupfer’s personal brand and public image.
Performance Optimization: Enhanced website speed, security, and SEO for improved rankings and user experience.
Timeline
Planning, Research & Media Outreach Strategy (1 week):
Conduct a discovery session with Corey Kupfer to understand his brand, audience, and goals.
Define the site structure and primary sections.
Develop targeted story angles for media outreach, aligning with Corey’s expertise and areas of focus.
Prepare press kits and initiate pitches to editors and journalists at Forbes, Business Insider, and The Wall Street Journal.
Design & Development (3 weeks):
Design the homepage, podcast page, and resource center to reflect Corey’s brand.
Build the website on a CMS platform, incorporating custom code as needed for optimal performance.
Implement brand visuals, color scheme, and responsive design.
Content Creation, SEO & Media Integration (1 week):
Develop SEO-optimized content for each page, incorporating key phrases and metadata.
Add client testimonials, resources, and features highlighting the media placements.
Implement final SEO enhancements, including alt text, meta tags, and structured headings.
Testing, Launch & Optimization (1 week):
Conduct usability testing across various devices and browsers to ensure a smooth user experience.
Optimize for page load speed and security.
Launch the website, tracking performance metrics from the outset to gauge immediate user response.
Post-Launch Monitoring & Adjustments (Ongoing):
Monitor SEO performance, user engagement, and spikes in traffic from media features.
Update resources and podcast episodes regularly, keeping content fresh and relevant.
Services Provided
Website Strategy & Development: Including information architecture, UI/UX design, and custom development.
Branding & Visual Design: Ensuring consistency with Corey Kupfer’s personal brand and professional image.
SEO & Content Optimization: Keyword research, on-page SEO, and content strategy for better organic reach.
Media Placement: Strategized and secured placements in Forbes, Business Insider, and The Wall Street Journal, raising Corey’s profile and attracting more clients.
Performance Enhancements: Website speed optimization and security measures.
Ongoing Support: Regular updates to maintain content relevance and SEO strength.
Website Performance Metrics
Page Load Speed: Achieved a target load time under 3 seconds to improve SEO and user retention.
SEO: Optimized site structure, headings, and meta tags to target relevant keywords and improve visibility.
Mobile Responsiveness: Ensured compatibility and accessibility across devices.
User Engagement: Monitored bounce rate, time on page, and click-through rates to gauge content effectiveness.
Conversion Rate: Optimized call-to-action buttons and contact forms to encourage user engagement and inquiries.
Media Impact: Tracked spikes in traffic and engagement following each media feature, reinforcing Corey’s brand authority.
