Borregos Hall

The ITESM Universito in the city of Monterrey, México. Was desperately looking for a design that would help "pump up" the University store (located 10 meters in front) and would give space for the local university MVPs. Located in the main entrance of the new sports stadium, this project needed to POP and to be designed and installed in less than 40 days.

The project is located inside the university's new stadium, making it the main welcome area for visitors. This project looks to pay homage to the history of athletics and the MVP's that have made an impact on the team's history.

We wanted to connect directly to the sports teams, staff and stadium visitors, given we had a very reduced plot size, we decided to organize the exhibition in a circular flow, creating first an "instagram spot", followed by the main posters of the MVPs of the year. After that the spectators have space to sit down and watch a projection of the history of the university sports team, followed by an exhibition that shows how the main football uniforms have changed throughout the decades. In the center, a small sample of the trophies won by all the teams.