Retail Creative Strategy for BEIS

Role: Lead Creative

Responsibilities: Pitched and won RFP and built trust and excitement with a new client. Owned creative strategy; copywriting, concepting the overarching theme, programming, VIP party, and purchase incentivization. Concepted and built the AR filters.  

BÉIS is an entirely ecommerce brand, this popup was an opportunity for pave the way for how BÉIS shows up IRL. The experience was inspired by their limited edition Terry Collection. Thus, we created the premier LA staycation destination - The BÉIS Motel. The retro-chic popup was all-inclusive with a VIP party, refreshing weekend activations and plenty of moments for surprise and delight.

KPIs

8K visitors

600+ sales

$100K+ in sales

500+ slushies handed out

31K+ AR filter impressions

Press:

WWD “First Look: Shay Mitchell’s Béis to Unveil Pop-up at The Grove in L.A”

BizBash “Vacay State of Mind: Shay Mitchell's BÉIS Hosts Motel Pop-Up in LA”

BizBash “Top Trending Stories on BizBash: June 2022”

Uncover LA “Shay Mitchell's Chic Travel Brand Béis Is Popping Up at The Grove Soon”