AR Filter Design and Development for Omsom

Omsom is a fresh brand started by daughters of Vietnamese refugees. They are taking up space in the “international” aisle by collaborating with AAPI chefs to make restaurant quality meal starters. They have a strong community on social media and were looking for more unique ways to engage them.

I designed and developed an augmented reality filter for Omsom to celebrate their 2020 Lunar New Year Campaign. I created a interactive experiences that allowed users to show their pride in their cultural heritage. Generated buzz and engagement on social media channels, leading to increased sales with 300K views on launch day.