Experiential Creative Strategy for OGX
Jo Widney
Art Director
Marketing Strategist
Copywriter
Google Docs
OGX Beauty
Role: Assistant Creative
Responsibilities: Worked collaboratively on ideation, creative strategy and copywriting with lead creative. Personally pitched winning direction. Worked closely with the design team on prop styling and art direction.
At OGX “Love is in the House” We created every Gen Zer’s Y2K Barbie Dreamhouse fantasy. We sneaked in nostalgic easter eggs wherever we could fit and created countless slumber party inspired photo moments. Besties got to know OGX, got their hair done and took the glamest pics.
KPIs
35M+ earned press and social media impressions
29.2M+ total IG impressions, (512% increase from previous year)
1.7K glambooth photos shared
600+ Y2K hair do’s styled (179% increase from previous year)
55% sales increase during same period last year
Press:
