About the Client Conduct AI is an AI operating system for enterprise IT, helping companies modernise SAP systems, accelerate migrations, and run large scale transformations. After working with Conduct on their Sapphire Orlando 2026 event page, the team came back to me to adapt the experience for their next event in Atlanta.

The Brief Conduct needed to reuse the existing event landing page for the Atlanta event while bringing it up to date with their latest visual identity and event information.

The page needed to communicate the new event details, drive signups for the Atlanta Run Club, and give visitors a clear overview of Conduct's presence at the event.

The main requirements were:

Hero section

Event information

Atlanta Run Club signup

Conduct overview

Demos and presentations

Meet the team

FAQ

Footer

My Approach Rather than rebuilding the page from scratch, I used the existing Sapphire Orlando experience as the foundation and evolved it for Atlanta.

The biggest part of the work was updating the page to align with Conduct's newer brand direction while keeping the structure familiar. I refined the typography, spacing, visual treatments, navigation, content hierarchy, and overall styling to make the page feel like a natural extension of their current website.

I also introduced a new Run Club section specifically for the Atlanta event, turning it into a more interactive part of the experience rather than simply adding another block of event information.

Design & Interaction The new Run Club section lets visitors explore the available route and choose between different run options. I designed the section around a visual route map paired with the signup form, making the experience easy to understand at a glance.

The page also included an interactive signup flow, event information, presentation highlights, team profiles, FAQ accordion, and calendar functionality.

I kept the orange gradient treatment from the original event experience but adapted the visual language to fit the updated Conduct identity. The result was a page that still felt connected to the Sapphire Orlando campaign while having its own identity for Atlanta.

Everything was built responsively in Framer across desktop, tablet, and mobile breakpoints.

Result Conduct was able to reuse an existing event experience while giving it a fresh visual direction for the Atlanta event.

The rebuilt landing page brought the updated Conduct brand, event information, and Atlanta Run Club experience together in a single page designed to turn event visitors into signups and booth visitors.

The page was delivered in time for the event and approved by the Conduct team.

Tools Used Framer, Figma