Red Lands Roses

A Website redesign for a Rose farm in Ruiru, Kenya.

My Role

I was the visual designer and worked with my supervisor who acted as a liaison between myself and the client.

Modernising a classic and successful flower farm company to update their online presence and make them more discoverable to new international clients

Design aesthetic needs to be “romantic and fashionable” as per the wishes of the client.

Include a call to action to contact a Redland Roses representative

Easily accessible and intuitive catalogue of flowers to filter through

Make their online presence enjoyable, informative and discoverable to new international clients.

Easily accessible and intuitive catalogue of flowers to filter through.

Descriptive About page

Calls to Action to engage viewer

Product Catalogue

Showcase the international reach

Accessiblity

The landing page highlights the 4 main important features on this website from a business values proposition.

Product Catalogue

International Reach

Business background

Community engagements

The layout for this page is in an e-commerce style, particularly because it is familiar to most viewers and looking at the competitors, this was a format that looked most appealing, and worked well with the technical requirements.

The primary point of this page is to demonstrate how many clients and partners redland roses has via filterable element. This visually demonstrates to the user that there are many to view, rather than the previous scrollable table which did not make the information easily digestible.

The first call to action draws the viewer to the many ranges of roses available and so the via Information Architecture, this is the first call to action and includes a button that send you directly there.

The second piece of information that is important is the fact the redland roses is an international flower company. As a point of pride and a significant business advantage, it is important to direct viewers to view these details.

The “About Us” section is important to get a deeper understanding of who this company is, and a little bit about their history.

The Corporate social responsibility is the 4th value the company wants to direct their viewers to; the value that the business adds to the community also includes a call to action taking you to another page to view more. The “About us” and “Corporate Social Responsibility” both live in the same place and direct to the same page.

An explanation breaking down the value the company brings to the roses market

Center the role the company plays in the local community as well as to their employees

High quality floral background images

This page will continue to grow as the company continues to engage in new projects, and so a blog layout

The technical capabilities of this section were influential in how this page was designed. Due to the restrictions of how the database was configured.

The roses can be sorted via colour/rose type/vaselife, and so the filters need to be easily available and intuitive to the user.

The catalogue is visually pleasing and on hover to a specific flower, you are prompted to view more.

The detailed view of the selected flower takes you to another page. A modal was initially suggested but due to pushback from developers we made this a new page.

The title is gripping and draws you in to the point of the page.

There is a break down of all the regions that we cover that are filterable by clicking on the continent which filters the information below.

The continents as buttons also demonstrates the reach of the clients globally. The decision to go about things this way was not only due to conversations with developers but also came as a result of organising the data via IA.

The website was initially developed during my time at Jenga, however has gone through various iterations since my departure. You can view the current state of the website here. Thanks for viewing!