I led the end-to-end design and build of the We Are Fred website, creating a distinctive digital experience that brings the agency's personality, creative thinking and approach to work to life.

From initial concept and creative direction through to UX strategy, UI design and front-end development, I took ownership of the entire project, translating the agency's brand identity into a considered, engaging and highly functional digital experience.

The result is a bespoke website built around a strong visual system, considered interactions, subtle animation and a structured component-led approach. Every detail was designed to feel distinctly Fred — balancing personality and creativity with clarity, usability and performance.

Creative direction and digital strategy

UX research and information architecture

UX and UI design

Responsive website design

Front-end website development

Interaction design and micro-animations

CMS implementation and content integration

Quality assurance and launch

A project that demonstrates my ability to take a digital experience from initial idea through to a fully realised, award-winning website.