Urmawm | Website Design (Framer) & Branding

Urmawm [yoor-mom] is a natural wellness brand offering hemp-based products for stress relief and designed to empower individuals to live balanced, fulfilling lives—just enough to feel fuzzy around the edges.

Role: Create Branding and Web Design Direction using Framer

Urmawm needed a new visual identity and website that felt more playful than a typical wellness brand. The goal was to create a calm, credible digital presence with enough personality to match the brand’s more relaxed point of view.

I shaped the brand and web direction around expressive typography, layered imagery, and motion. The system brings a slightly fuzzy, playful energy to the experience while keeping the product and messaging clear.

I began with the visual direction, then translated that system into a responsive website in Framer. The build included homepage, product pages, mobile layouts, and scroll-based motion to carry the identity through the site.

Brand direction

Website design

Responsive Framer build

Homepage and product-page design

Mobile layouts

Parallax and scroll-based motion direction