NotWork Branding & Visual Identity

NotWork’s mission is to tap into the creative, fun, imaginative creative thinking we used to do all the time as kids without being told to do so. As we get older we lose about 90% of that imagination because we become boring adults :) Just like we go to the gym to strengthen our muscles, NotWork is a place where we get to strengthen our creative thinking muscles. It’s a kickstart to getting your creative thinking flowing.