As Social Media Manager am responsible for developing and implementing a social media strategy that aligns with the overall brand messaging.
This includes managing social media accounts, creating and publishing content, monitoring and engaging with followers, tracking and analyzing performance, staying up to date with social media trends, collaborating with cross-functional teams, managing and creating campaigns, curating content, and building relationship with influencers and partners. Additionally, they also oversee employee engagement on social media, analyze competitor's strategies and maintain a content calendar.