Brand Identity - Z-Axis
Carmine Palladino
Brand Designer
Motion Designer
Adobe After Effects
Adobe Illustrator
Figma
Z-AXIS is an independent record label based in Brixton, UK. It promotes electronic music and provides a platform for emerging artists.
The brief
Z-Axis is a container of music. To promote its artists, a motion graphics template was designed according to the logo.
The Z-Axis logo is inspired by Cartesian geometry, using the 3 dimensions x, y, z as a container of the music promoted by the label.
The logo
Logo distance
Color palette
The main color palette will cover the majority of your needs. It's intentionally small in variety so as to not dilute the brand visuals, which adds confusion.
Typography
