Brand Identity - SoulDoodles
Carmine Palladino
SoulDoodles is a community open to all illustrators from all over the world.
The brief
The goal of SoulDoodles is to inspire adults worldwide to tap into their most creative side and unleash their artistic skills through the stories of other illustrators and artists.
The logo
The logo contains the logomark and the wordmark. Both elements have been exactly positioned and proportionally fine-tuned.
Vertical logo - distance
Color palette
The primary color palette will cover the majority of your needs. It's intentionally tiny in variety to not dilute the brand visuals, which adds confusion.
Doodles
Behind the doodles, there's a precise storytelling
Telling about the creation as a process with his unique features:
Creative. Inspiration enters the chat. Head in the clouds
Playful. Playing around. Next stop: the heart
Imaginative. Abstraction phase. Shaping a newborn idea
Expressive. Be yourself. Expression through the soul journey
Mockups
From left: tote bag, linen backpack, sticker, t-shirt and poster.
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Posted Sep 18, 2023
Rebrand for the SoulDoodles illustrator community. Beyond the logo, other aspects of the brand have been revised, including colors, doodles and printable.
