Brand Identity - SoulDoodles

Carmine Palladino

Brand Designer
Illustrator
Motion Designer
Adobe After Effects
Adobe Illustrator
Figma
SoulDoodles is a community open to all illustrators from all over the world.

The brief

The goal of SoulDoodles is to inspire adults worldwide to tap into their most creative side and unleash their artistic skills through the stories of other illustrators and artists.

The logo

The logo contains the logomark and the wordmark. Both elements have been exactly positioned and proportionally fine-tuned.
Vertical logo - distance
Vertical logo - distance

Color palette

The primary color palette will cover the majority of your needs. It's intentionally tiny in variety to not dilute the brand visuals, which adds confusion.

Doodles

Behind the doodles, there's a precise storytelling
Telling about the creation as a process with his unique features:
Creative. Inspiration enters the chat. Head in the clouds
Playful. Playing around. Next stop: the heart
Imaginative. Abstraction phase. Shaping a newborn idea
Expressive. Be yourself. Expression through the soul journey

Mockups

From left: tote bag, linen backpack, sticker, t-shirt and poster.
From left: tote bag, linen backpack, sticker, t-shirt and poster.
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