AETHER needed a brand identity

AETHER needed a brand identity that felt premium, clear, and consistent — but their previous visuals weren’t communicating that properly. The logo lacked presence, the colors felt disconnected, and the overall look didn’t match the quality of the brand they wanted to build. This made it harder for them to look professional and trustworthy to their audience. I solved this by creating a complete brand identity system that included: A strong, modern logo with multiple variations A refined and balanced color palette Clean applications for business cards, packaging, and shopping bags The new identity gave AETHER a clear visual foundation. Everything now looks cohesive, elevated, and ready to scale — helping the brand feel more professional and memorable to clients.