E-Book | Hectoo Global | 22 SALES MURDERING MISTAKES
canva Aj
Brand Designer
Graphic Designer
Infographic Designer
Canva
Project Overview: As a Canva designer, your role is crucial in creating an attractive and well-designed e-book titled "22 Mistakes in Sales" for our client, Hectoo Global. This e-book aims to offer valuable insights to sales professionals by highlighting common mistakes in the sales process. Your design expertise will play a pivotal role in ensuring the e-book is visually appealing and engaging for the readers.
Project Objectives:
Design Concept: Collaborate with the content team and Hectoo Global to understand the e-book's content and goals, and develop a design concept that aligns with the client's brand and vision.
E-book Layout: Create an aesthetically pleasing and user-friendly layout for the e-book that includes appropriate fonts, colors, and formatting for each section.
Visual Elements: Incorporate relevant visuals, such as icons, images, infographics, and charts, to illustrate key points and make the content more engaging.
Cover Design: Design an eye-catching cover for the e-book that entices readers and conveys the essence of the content.
Typography: Choose suitable fonts and typography styles to enhance readability and maintain consistency throughout the e-book.
Interactive Features: Implement interactive elements, such as clickable links, buttons, and interactive graphics, as specified by the project requirements.
Accessibility: Ensure that the design complies with accessibility standards, making the e-book accessible to a diverse audience.
Cross-Platform Compatibility: Optimize the design to ensure it displays correctly on various devices and e-reader platforms, such as Kindle, PDF, and EPUB.
Feedback Integration: Collaborate with the team to incorporate feedback and revisions to refine the design elements.
Add headings to create a table of contents.
Project Timeline: Your part of the project is expected to be completed within 4-6 weeks, aligning with the overall project timeline for content creation, editing, and distribution strategy development.
Budget: The budget for the design aspect of this project will be allocated based on the client's requirements and expectations for the e-book's visual presentation.
Team Composition:
Content Writer
UX/UI Designer (You)
Editor
Quality Assurance Tester
Marketing Specialist (for distribution and promotion)Your expertise as a Canva designer is vital in creating an engaging and visually appealing e-book that complements the informative content about sales mistakes. Your designs will contribute significantly to the overall success of the project and its effectiveness in delivering valuable insights to the target audience.