16% growth in online sales for a telco

Customer experience today has moved beyond the immediate transaction. It is about the speed at which companies introduce new products, deliver value beyond competitive pricing, offer consistent experiences across channels, and build relationships for the long haul.

A complete end-to-end experience spans across interaction channels such as print, web, mobile, call center etc. and comprises many micro touch points. A total experience is not about just one interaction, but about a sustained and consistent set of interactions that drive a positive customer experience.

High costs of maintenance & support for multiple sites, technologies, different legacy back-end systems

Low engagement on online channels - lower sales and more load on contact centre of inquiries

High latency and service disruptions affecting customer engagement

Low ROI on marketing and promotions.

Dependence on IT process for content changes affecting marketing

AEM sites with centralized content management for all brands & LOBs

AEM widgets for consistent user experiences across channels

Multi channel campaigns and simplified User journeys

Smart FAQs, Smart Product catalogue, Promotions, Offers

A/B Testing, Multi-variate testing, Cross-sell, Up-sell, 360-degree analytics

16% Increase in use of online channels.

Increased sales through customer self-service

Faster acquisitions through Agent-driven sales and Store visits

Cross-sell and Up-sell

Reduced spend on Blanket Promotions and offers