Visual Brand Identity Design for Inleads Creative

Visual Brand Identity for Inleads Creative.

The client is a development company specialising in website services for businesses.

To create a visual identity system that would, express the brand and resonate with the local Kenyan market.

The logo design was the first step.

Due to the brand's name a complementary logo was chosen to enhance the brand's name recall. The logo concept with the name initials was selected by the client as the ideal mark to represent the brand in the new market.

After several iterations a selection was made combining the name initials into a memorable.

After project completion the new visual identity was provided to the client alongside.

High resolution lossless images, style guides for logo usage, colour palette for digital and print and a typography system was set for digital and print usage.