Visual Brand Identity Design for Inleads Creative
Nicholas Maina
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Posted Aug 13, 2025
Created a visual identity system for Inleads Creative.
Visual Brand Identity for Inleads Creative.
Inleads Creative
The client is a development company specialising in website services for businesses.
The Goal
To create a visual identity system that would, express the brand and resonate with the local Kenyan market.
The Process
The logo design was the first step.
Due to the brand's name a complementary logo was chosen to enhance the brand's name recall. The logo concept with the name initials was selected by the client as the ideal mark to represent the brand in the new market.
After several iterations a selection was made combining the name initials into a memorable.
The Outcome
After project completion the new visual identity was provided to the client alongside.
High resolution lossless images, style guides for logo usage, colour palette for digital and print and a typography system was set for digital and print usage.
The Inleads Creative logo