Picnic Brand Identity

Picnic is a cloud kitchen company based in Dhaka, Bangladesh. Picnic will be the parent company under which there will be sub-brands selling different cuisines of food under different brand names. Picnic requires a logo and an identity that caters to their name and will be used in the company’s official profiling purpose. We created an identity that we felt goes best with the brand and will help them stand out among the other competitions and brands in the market.

Creative Director and Designer: Junaid Deep

Animator: Junaid Deep

The overall idea of Picnic-ing is a very retro idea. Images that flash in front of our eyes when we think about the idea of picnic are ones of family gatherings, picnic baskets and checkered mats.