DriveTec Brand Identity and Packaging

DriveTec is a car parts manufacturing company dedicated to provide high quality car parts at affordable prices. The name is derived from the 2 words drive and technology as technology is one of the core parts of the brand. We designed a brand identity which reflects their vision and will be used throughout their company materials including their product packaging designed by us.

Creative Director: Junaid Deep

Graphic Designer: Sajeeb Hossain

To initiate the brand identity design, we need to first understand what category of grade the products fall under and who the product is for. The products are going to be sold in prices that are reasonable. They are not very high end products and will not be priced that way. However, the brand should look High End through the packaging and other materials so that it ensures trustworthiness among the customers.

The products will mostly be sold by sales people of local shops who are not very well educated. It is mandatory that the logo is simple so that people of such category do not face trouble while recalling the brand's name and its products. The branding should also encourage these people to convince their buyers to purchase the product. The customers of these products will mainly be garage workers and chauffeurs.