Odd by choice by sian bonnellOdd by choice by sian bonnell

Odd by choice

sian bonnell

sian bonnell

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Posted Jun 15, 2026

Project originally attempted during my degree for a friend in the fashion department. After rediscovering assets I had created years ago, I decided to give our beloved Oddly a well-deserved refresh. Using the original concept as a foundation, I developed a complete brand identity for an upcycled clothing company, including responsive web design, packaging, and branded applications.