Havenstock Brand Identity Design

Havenstock is a livestock and farm produce brand rooted in heritage, resilience, and a community-first mindset. Inspired by a true family story, the miraculous birth of five goat kids, the brand is built on the legacy of traditional farming passed down through generations. Havenstock blends indigenous wisdom with modern agricultural practices to raise healthy animals and deliver quality products with integrity.

The goal of this project was to create a grounded yet aspirational brand identity that reflects Havenstock’s origin story, values, and forward-thinking approach. I wanted the identity to feel human, warm, and connected to the land, yet clean and adaptable enough to position Havenstock as a modern agricultural brand that can scale and expand its reach across the country.

Balancing heritage with modernity: Translating a deeply personal, culturally rooted story into a design language that feels both timeless and future-facing.

Avoiding clichés: Creating a livestock brand that doesn’t fall into the trap of generic “farm” aesthetics, yet still communicates warmth and trust.

Representing values visually: Designing a logo, color system, and tone of voice that conveys values like resilience, sustainability, and care without being overly sentimental.

Visual identity: I designed a logo inspired by a shelter-like form, a nod to protection and care, supported by a color palette that evokes earthiness, warmth, and vibrancy.

Systems thinking: Beyond just a logo, I created a flexible design system that can stretch across packaging, social media, uniforms, signage, and product tag,s futureproofing the brand as it grows.

Personal growth: Working on this project helped me sharpen my ability to build narrative-driven brand systems that balance emotional storytelling with strategic identity thinking.