Platform

Platform is a Tech PR startup designed to bridge the gap between the tech industry and the public, fostering awareness, engagement, and inclusivity. The brand needed a strong visual identity that would establish credibility, communicate its mission, and resonate with event organizers, corporations, NGOs, and professionals within the tech ecosystem.

My role was to develop a compelling brand identity that reflects Platform’s valuesquality, transparency, trust, and affordability while ensuring its presence stands out in the competitive PR and events landscape.

Create a brand identity that reflects Platform’s mission and vision.

Develop a visually appealing and memorable logo.

Ensure the brand resonates with the target audience of event organizers, corporates and professionals.

Industry Research: Explored the PR and tech event industries to identify trends, design expectations, and gaps in the market.

Competitor Analysis: Studied direct and indirect competitors like Tech Circus, Bizzabo, and Eventbrite to determine key differentiators.

Audience Insights: Defined user personas and mapped out their needs, pain points, and expectations from a tech PR brand.

Logo Design: Developed concepts that balance modernity, professionalism, and creativity.

Typography & Color Palette: Selected fonts and colors that communicate trust, energy, and innovation.

Brand Elements: Designed secondary visual elements and icons to create a dynamic, recognizable brand system.

To bring the brand to life, I applied the identity across multiple touchpoints.

The finalized identity positioned Platform as a credible, engaging, and forward-thinking Tech PR brand. It now stands as a distinctive and trustworthy presence in the industry, ready to connect tech stakeholders with the public through impactful events.