Slogan: "Fuel your fitness with flavor"
Channels for promotion:
- Instagram and Facebook, targeting users interested in fitness and nutrition.
- Sponsorship of fitness events and influencers who align with the brand message.
- Placement in gyms and health food stores.
Key messaging:
- Highlighting the high protein content of the chips as a great way to support muscle growth and recovery.
- Emphasizing the delicious flavors as a way to enjoy a satisfying snack while maintaining a healthy diet.
- Use testimonials and endorsements from fitness enthusiasts who have incorporated the chips into their nutrition plans.
Brand guidelines:
- Use bold, energetic colors and imagery that appeal to a young and active audience.
- Use language that is friendly, relatable, and aspirational.
- Emphasize the brand’s commitment to using natural and high-quality ingredients.
Overall, this campaign aimed to position the client's high-protein chips as a convenient and tasty snack option for active and health-conscious young adults.
