Slogan: "Fuel your fitness with flavor"
Channels for promotion:
Instagram and Facebook, targeting users interested in fitness and nutrition.
Sponsorship of fitness events and influencers who align with the brand message.
Placement in gyms and health food stores.
Key messaging:
Highlighting the high protein content of the chips as a great way to support muscle growth and recovery.
Emphasizing the delicious flavors as a way to enjoy a satisfying snack while maintaining a healthy diet.
Use testimonials and endorsements from fitness enthusiasts who have incorporated the chips into their nutrition plans.
Brand guidelines:
Use bold, energetic colors and imagery that appeal to a young and active audience.
Use language that is friendly, relatable, and aspirational.
Emphasize the brand’s commitment to using natural and high-quality ingredients.
Overall, this campaign aimed to position the client's high-protein chips as a convenient and tasty snack option for active and health-conscious young adults.
