Project Overview

Fashion Accelerator & Brand Development: UI/UX Design • Custom Illustration Design • Web Development

Client: Ink & Runway

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Industry: Fashion & Apparel (Business Acceleration & Incubation)

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Project Type: Website Design + Development

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Design & Prototyping: Figma, Illustrator, Photoshop

Frontend Development: Framer, React, JavaScript

Analytics & Tracking: Google Analytics

CRM & Marketing: Notion

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Design a bold, high-converting digital experience for Ink & Runway, a fashion brand accelerator dedicated to empowering emerging designers. The goal was to create a visually striking, conversion-driven website that embodies Ink & Runway’s commitment to creativity, innovation, and strategic brand growth. The design reflects neo-brutalist aesthetics, blending raw, expressive visuals with structured storytelling to captivate and convert aspiring fashion entrepreneurs.

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🔹 UI/UX Design: A neo-brutalist, high-impact layout featuring bold typography, asymmetric grids, and a structured yet expressive user experience. 🔹 Custom Illustrations: Distinctive, avant-garde visuals that reinforce the brand’s identity and highlight key aspects of the designer journey. 🔹 Brand Storytelling: Sharp, aspirational messaging that positions Ink & Runway as the launchpad for the next generation of fashion brands. 🔹 Web Development: A responsive, high-performance build optimized for speed, interactivity, and seamless user navigation. 🔹 Lead Generation & Analytics: Optimized onboarding, application-driven CTAs, SEO-rich content, and integrated tracking for data-driven growth. 🔹 Interaction Design: Interactive elements were thoughtfully integrated to amplify user engagement. From unconventional navigation patterns to animated transitions that surprise and delight, my design encouraged exploration and interaction, enhancing the overall user experience while maintaining accessibility standards.

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Ink & Runway needed a bold, unconventional website that resonates with fashion-forward, risk-taking designers. The key challenges included: ✅ Translating the brand’s creative energy into a digital experience that feels raw yet refined. ✅ Balancing structure with expressive storytelling—maintaining usability while embracing the disruptive nature of neo-brutalist design. ✅ Converting curiosity into action with a seamless application process that drives sign-ups. ✅ Establishing credibility without conventional corporate aesthetics—using design, content, and visual storytelling to build trust.

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We crafted a visually daring, high-conversion platform that merges brutalist aesthetics with modern UX principles: 🔹 Striking Visual Identity – A raw, high-contrast design with industrial textures, oversized type, and interactive elements for a rebellious yet structured feel. 🔹 Designer-First Narrative – A streamlined yet compelling flow that speaks directly to emerging fashion entrepreneurs. 🔹 Dynamic Use of Space – Asymmetric layouts, layered visuals, and bold accent colors to guide user engagement. 🔹 Seamless Application Experience – A frictionless journey from inspiration to sign-up, ensuring maximum program enrollments. 🔹 Community & Credibility – Showcasing past designer success stories, industry collaborations, and testimonials in a visually engaging way.

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A visually disruptive, high-impact digital experience that positions Ink & Runway as the ultimate accelerator for fashion innovators. The website not only captures attention but also drives action, ensuring a steady influx of ambitious designers ready to elevate their brands.

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Let’s build a high-converting website that attracts leads and boosts conversions. Get in touch today!