Eternity Wellness • Rapid UI Redesign for Wellness store
Rohit Gupta
Research & Discovery
To ensure the redesign aligned with both business and user needs, we conducted thorough research:
✅ Stakeholder Interviews – Gathered insights from key decision-makers to understand their vision, goals, and technical requirements.
✅ User Surveys & Interviews – Collected feedback from real users to identify pain points, usability challenges, and desired improvements.
✅ Competitive Analysis – Analyzed competitor platforms to identify best practices and opportunities for differentiation.
UX Strategy
Using research insights, we crafted a UX strategy focused on clarity, efficiency, and engagement:
✅ User Personas – Developed detailed personas representing First2Pay’s core user base, ensuring the redesign catered to real customer needs.
✅ User Journeys – Mapped out user interactions to optimize the flow of information and reduce friction in achieving key actions.
✅ Site Architecture – Reorganized the structure to make navigation more intuitive and content easier to find.
Wireframing & Prototyping
Before diving into design, we created wireframes and prototypes to test usability early:
✅ Low-Fidelity Wireframes – Outlined the core structure and layout of key pages, focusing on usability.
✅ High-Fidelity Prototypes – Created interactive Figma prototypes to simulate real user interactions and facilitate user testing.
User Testing Insights:
• The redesigned homepage hierarchy.
• Navigation simplifications reduced user confusion and improved content discoverability.
• Stronger CTAs (Call-to-Actions) increased engagement in early prototype testing.
Visual & UI Design
To modernize the platform and build trust, we established a refined, cohesive design system:
✅ Design System – Standardized typography, color palette, UI components, and iconography for a polished, professional look.
✅ Brand Alignment – Introduced trust-building visual elements, improved content readability, and enhanced service differentiation.
✅ Mobile Optimization – Ensured the design performed flawlessly on all devices, improving accessibility and engagement.
Usability Testing & Iteration
To validate the effectiveness of the new design, we conducted extensive usability testing:
✅ Prototype Testing – Real users interacted with the clickable prototype, providing insights on ease of use and clarity.
✅ Feedback-Driven Iterations – Adjusted key sections based on usability feedback, ensuring an optimal user experience before launch.
Major Improvements Post-Testing:
• Improved conversion flow for smoother customer acquisition.
• Adjusted button placements & CTAs for better engagement.
• Enhanced dashboard experience for returning users.
Outcome & Results
The redesign significantly improved user experience, brand perception, and conversion performance.
📈 Higher engagement – More users exploring services & completing key actions.
⚡ Improved site speed & performance – Faster load times enhanced usability.
🎯 Stronger conversions – Optimized flows led to higher consultation requests & lead generation.
This project underscored the power of user-centered design, iterative testing, and strategic UX/UI enhancements in transforming digital financial services.
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Posted Feb 13, 2025
The goal of this redesign was to enhance user experience, improve navigation, and modernize the brand’s visual identity to better reflect its commitment.
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