The Rowads Logo Animation was developed for a company focused on AI-driven advertising. The goal of the project was to create a minimalistic yet impactful logo animation that reflects the company’s modern, technology-forward identity. The animation needed to feel clean, professional, and aligned with the brand’s innovative positioning.

The process began with receiving the logo assets, which I organized and prepared for animation using Illustrator and Figma. Once the structure was set, I animated the logo in After Effects, focusing on smooth motion, subtle transitions, and pacing that emphasizes the brand mark without overwhelming it. The minimalistic style guided decisions around timing, easing, and visual rhythm to ensure the animation remained elegant and purposeful.

Where appropriate, light sound design was added to reinforce the motion and enhance the overall presentation without detracting from the clean aesthetic.

The final animation delivers a sharp, modern logo reveal that strengthens the brand’s visual presence and communicates professionalism in a simple but memorable way.